Sinposis

INNOVATION IS THE SUBJECT OF COUNTLESS BOOKS AND COURSES, BUT THERE'S VERY LITTLE OUT THERE ABOUT HOW YOU ACTUALLY INNOVATE. INNOVATION AND ENTREPRENEURSHIP ARE NOT ONE AND THE SAME, ALTHOUGH ASPIRING INNOVATORS OFTEN THINK OF THEM THAT WAY. THEY ARE TOLD TO GET AN IDEA AND A TEAM AND TO BUILD A SHOW-AND-TELL FOR POTENTIAL INVESTORS. IN INNOVATING, LUIS PEREZ-BREVA DESCRIBES ANOTHER APPROACH_A DOER'S APPROACH DEVELOPED OVER A DECADE AT MIT AND INTERNATIONALLY IN WORKSHOPS, CLASSES, AND COMPANIES. HE SHOWS THAT TO START INNOVATING IT DOESN'T REQUIRE AN EARTH-SHATTERING IDEA; ALL IT TAKES IS A HUNCH. ANYONE CAN DO IT. BY PROTOTYPING A PROBLEM AND LEARNING BY BEING WRONG, INNOVATING CAN BE SCALED UP TO MAKE AN IMPACT. AS PEREZ-BREVA DEMONSTRATES, "NO THING IS NEW" AT THE OUTSET OF WHAT WE ONLY LATER CELEBRATE AS INNOVATION.