
WHEN INNOVATION MOVES AT DIGITAL SPEED
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Tema: |
NEGOCIOS |
ISBN: |
9780262535717 |
Autor: |
MIT SLOAN MANAGEMENT REVIEW |
Editorial: |
THE MIT PRESS |
Edición |
1° edición |
Año: |
2018 |
Sinposis
ALL ORGANIZATIONS GRAPPLE WITH WHAT DIGITALIZATION MEANS FOR THEIR BUSINESS AND, IN PARTICULAR, HOW DIGITAL FORCES WILL DRIVE THEIR APPROACHES TO INNOVATION. BUT VERY FEW ORGANIZATIONS HAVE CLEARLY DEFINED THE SCALE, SPEED, AND SCOPE OF THEIR ENGAGEMENT WITH THE DIGITAL WORLD. THESE ESSAYS, FROM THE PAGES OF THE PREEMINENT JOURNAL MIT SLOAN MANAGEMENT REVIEW, OFFER PRACTICAL ADVICE FROM EXPERTS ON HOW TO CREATE, FACILITATE, AND MANAGE INNOVATION IN AND FOR TODAY'S DIGITAL MARKETS.