Sinposis

DIGITAL TECHNOLOGIES ARE DISRUPTING ORGANIZATIONS OF EVERY SIZE AND SHAPE, LEAVING MANAGERS SCRAMBLING TO FIND A TECHNOLOGY FIX THAT WILL HELP THEIR ORGANIZATIONS COMPETE. THIS BOOK OFFERS MANAGERS AND BUSINESS LEADERS A GUIDE FOR SURVIVING DIGITAL DISRUPTIONS_BUT IT IS NOT A BOOK ABOUT TECHNOLOGY. IT IS ABOUT THE ORGANIZATIONAL CHANGES REQUIRED TO HARNESS THE POWER OF TECHNOLOGY. THE AUTHORS ARGUE THAT DIGITAL DISRUPTION IS PRIMARILY ABOUT PEOPLE AND THAT EFFECTIVE DIGITAL TRANSFORMATION INVOLVES CHANGES TO ORGANIZATIONAL DYNAMICS AND HOW WORK GETS DONE. A FOCUS ONLY ON SELECTING AND IMPLEMENTING THE RIGHT DIGITAL TECHNOLOGIES IS NOT LIKELY TO LEAD TO SUCCESS. THE BEST WAY TO RESPOND TO DIGITAL DISRUPTION IS BY CHANGING THE COMPANY CULTURE TO BE MORE AGILE, RISK TOLERANT, AND EXPERIMENTAL.