Sinposis

LAND OF THE COSMIC RACE IS A RICHLY-DETAILED ETHNOGRAPHIC ACCOUNT OF THE POWERFUL ROLE THAT RACE AND COLOR PLAY IN ORGANIZING THE LIVES AND THOUGHTS OF ORDINARY MEXICANS. IT PRESENTS A PREVIOUSLY UNTOLD STORY OF HOW INDIVIDUALS IN CONTEMPORARY URBAN MEXICO CONSTRUCT THEIR IDENTITIES, ATTITUDES, AND PRACTICES IN THE CONTEXT OF A DOMINANT NATIONAL BELIEF SYSTEM. THE BOOK CENTERS AROUND MEXICANS' ENGAGEMENT WITH THREE RACIALIZED PILLARS OF MEXICAN NATIONAL IDEOLOGY - THE PROMOTION OF RACE MIXTURE, THE ASSERTION OF AN ABSENCE OF RACISM IN THE COUNTRY, AND THE MARGINALIZATION OF BLACKNESS IN MEXICO.